I’m going to share a little story with you about my own cake business!
On 27th October 2020, I decided to embark upon a little case study to see how much money I could take in just 4 weeks.
It is important to note that as this time:
- My social media platforms were neglected – I hadn’t posted for 3 months!
- I didn’t already have a diary full of work booked in – my order book was clear
- I hadn’t actively tried to get any work in for months
So what did I do?
I started by asking myself 4 questions:
- Where am I now?
- Where do I want to be?
- What have I already got and what do I need to do with it?
- What new things do I want to do?
Let’s dive deeper!
1. Where was I?
As I’ve already mentioned, my social media channels were neglected – I hadn’t posted, let alone advertised for 3 months. I didn’t have a full order book already.
Teaching was (and still is) my main focus so whilst I wanted to take a few orders on, I didn’t want anything that would take too much time so bespoke work wasn’t really an option. Instead, I focused on the sanity products that I already offered. You can find out more about Sanity products in my blog: How To Achieve A COnsistent Income For Your Cake Business
I wasn’t taking any orders for weddings, or any orders far in advance due to the ongoing pandemic.
2. What did I want?
At this time, I wanted three things:
- I wanted to take a few orders each week to give me my “cake fix”
- I wanted to take orders for Christmas
- I wanted to promote home baking/baking with the children, rather than just provided the end product.
3. What did I already have?
I had several sanity product menus already in place – I needed to check the options on the menus, review the prices, and review my ordering process.
4. What new things did I want to do?
I wanted to start a new income stream using a product I’d made for bespoke orders a couple of times and I wanted to offer Christmas products.
The first thing I needed to do was to breathe some life into my social media accounts! I did this by running a little competition to win a halloween cake! You can read all about how I did this in my blog, How To Run A Facebook Competition In Your Cake Business . The results were amazing! My competition reached 3,500 people, 650 engaged with it, and 101 people entered the competition! After this, I continued to post regularly and consistently on my page so that I didn’t lose the spark I had created.
A few days after I started this case study, England was put into a second National Lockdown due to the ongoing pandemic. This changed things slightly for me, as I knew that there would be less demand for the products that I already offered in my menus. I created a brownie menu, and I knew these would be popular and I trialled a postal service for my brownies. This worked phenomenally well! You can read all about what I learned, and how to go about it yourself here in my blog, How To Take Postal Orders In Your Cake Business . The trial run worked so well that I started to offer postal brownies, and this is still something that is a staple part of my product suite almost 6 months later. Whilst starting this service, I also put my Christmas menu together, and you’ve guessed it, this also included postal brownies!
By the end of the 4 week case study I had:
- Taken £1000
- Had 45 new likes on my facebook page
- Increased reach on facebook by 500%, and on instagram by 1600%!
- Increased engagement on facebook by 700%!
You can hear all about the case study, in more detail here in my podcast:
So what can you learn from my case study?
Here’s a few points for you to note:
- Even on very little time, like me, there is always something that you can do to make money in your cake business
- Always start where you are, and look at what you have already got that you could sell before you add something new to the mix
- Be prepared to adapy to changing circumstances
- Keep it simple
This case study was an exercise in efficienty, consistency, and profitability – three things that all cake businesses should have!