I want to tell you a little bit about when I thought that wedding cakes were the key to success in my cake business…
Let’s start with some background…
This is my favourite wedding cake that I’ve ever made!
I made it for a wedding in May 2019. I used 10′, 8′, 6′, and 4′ cakes to serve 130. It is all sponge cake in 4 different flavours, covered with ganache and fondant icing. As you can see, the decoration included ruffles, sugar flowers, piping, lustre, and sparkle – literally everything that I love in a wedding cake!
But…what about the money stuff? Let’s get down the the nitty gritty….
I charged £560 for this cake, including delivery and set up that was 18 miles away from my home address.
Let’s call it £120 for the ingredients and consumables, leaving me with £460. A decent wage for a wedding cake isn’t it? But, let’s talk about the hours that actually went into this wedding cake….it took me 23 hours work! Yes, 23 hours!
Let’s break it down…
Baking: 3 hours
Fill & Ganache: 3 hours
Ice: 2 Hours
Sugar Flowers: 5 hours
Ruffles on a 10″: 5 hours
Other Decoration: 2 hours
Assembley: 1 hour
Delivery and time at venue: 2 hours
Total = 23 Hours
(Time is charged at either £10 or £20 per hour, depending upon the particular task)
But also, let’s not forget….
→ Consultation time and sketches (apologies for the poor sketch…what cn I say, I make cake much better than I draw! I used to tell my couples this all the time!)
→ Correspondence time with the couple and the venue
→ Time attending wedding fayres to get the work in the first place
→ Time spent going and buying the ingredients
→ The pressure of making a wedding cake – it has to be perfect!
→ The level of organisation required to get that cake finished and delivered on time, and in perfect condition
Now, let’s look at what else you could do in your cake business during 23 hours work time…
Brownies: In 1 hour, you could mix, bake, and decorate a tray of brownies – if you’re oven has 3 shelves, you can do 3 in an hour. So during 23 hours, you could bake 69 trays of brownie. If you charge £14 a tray like I do, you would take £966. Far far less stressful than a wedding cake, and you’ve taken £406 more for the same number of hours work
Cupcakes: In 1 hour, you could bake 12 cupcakes (1 box). so during 23 hours, you could make 23 boxes. If you charge £30 a box, like I do, you would take £690. Again, far less stressful than a wedding cake, and you’ve taken £130 more for the same number of hours work.
Celebration Cakes: If you charge £45 for a 6″ drip cake and it takes you 2 hours, with 11 drip cakes you have taken £496. Similarly with a 6″ fondant iced celebration cake, if you charge £60 and it takes you 3 hours, for 8 cakes, you’ve taken £480.
Now, of course, you don’t have to stick to solely these products, it could be any combination of them, or something different. BUT, I hope, that this has given you a little insight insight into the possibility and potential that is out there, without the need to make wedding cakes if you don’t want to.
And if you are exploring ways that you can be consistent and profitable in youtr cake business, you may enjoy this blog:
Recently, I had the pleasure of helping out Jade from Jades Delights with her wedding cake! Jade made her own cake (here is is, isn't it stunning!) and I went to the venue to set it up for her on the morning of the wedding so that she could get on with doing all the...