I’m going to share a little story with you about my own cake business!

On 27th October 2020, I decided to embark upon a little case study to see how much money I could take in just 4 weeks. 

It is important to note that as this time:

  • My social media platforms were neglected – I hadn’t posted for 3 months! 
  • I didn’t already have a diary full of work booked in – my order book was clear
  • I hadn’t actively tried to get any work in for months 

So what did I do? 

I started by asking myself 4 questions: 

  1. Where am I now?
  2. Where do I want to be?
  3. What have I already got and what do I need to do with it?
  4. What new things do I want to do? 

Let’s dive deeper!

1. Where was I?

As I’ve already mentioned, my social media channels were neglected – I hadn’t posted, let alone advertised for 3 months. I didn’t have a full order book already.

Teaching was (and still is) my main focus so whilst I wanted to take a few orders on, I didn’t want anything that would take too much time so bespoke work wasn’t really an option. Instead, I focused on the sanity products that I already offered. You can find out more about Sanity products in my blog: How To Achieve A COnsistent Income For Your Cake Business

I wasn’t taking any orders for weddings, or any orders far in advance due to the ongoing pandemic.

2. What did I want?

At this time, I wanted three things:

  1. I wanted to take a few orders each week to give me my “cake fix”
  2. I wanted to take orders for Christmas
  3. I wanted to promote home baking/baking with the children, rather than just provided the end product.

3. What did I already have?

I had several sanity product menus already in place – I needed to check the options on the menus, review the prices, and review my ordering process.

4. What new things did I want to do?

I wanted to start a new income stream using a product I’d made for bespoke orders a couple of times and I wanted to offer Christmas products.

The first thing I needed to do was to breathe some life into my social media accounts! I did this by running a little competition to win a halloween cake! You can read all about how I did this in my blog, How To Run A Facebook Competition In Your Cake Business .  The results were amazing! My competition reached 3,500 people, 650 engaged with it, and 101 people entered the competition! After this, I continued to post regularly and consistently on my page so that I didn’t lose the spark I had created.

A few days after I started this case study, England was put into a second National Lockdown due to the ongoing pandemic. This changed things slightly for me, as I knew that there would be less demand for the products that I already offered in my menus. I created a brownie menu, and I knew these would be popular and I trialled a postal service for my brownies. This worked phenomenally well! You can read all about what I learned, and how to go about it yourself here in my blog, How To Take Postal Orders In Your Cake Business . The trial run worked so well that I started to offer postal brownies, and this is still something that is a staple part of my product suite almost 6 months later. Whilst starting this service, I also put my Christmas menu together, and you’ve guessed it, this also included postal brownies!

By the end of the 4 week case study I had:

  • Taken £1000
  • Had 45 new likes on my facebook page
  • Increased reach on facebook by 500%, and on instagram by 1600%!
  • Increased engagement on facebook by 700%!

You can hear all about the case study, in more detail here in my podcast:


So what can you learn from my case study?

Here’s a few points for you to note:

  • Even on very little time, like me, there is always something that you can do to make money in your cake business
  • Always start where you are, and look at what you have already got that you could sell before you add something new to the mix
  • Be prepared to adapy to changing circumstances
  • Keep it simple

This case study was an exercise in efficienty, consistency, and profitability – three things that all cake businesses should have!

If you are ready to step off the cake business rollercoaster, earn a consistent income and build a cake business on your terms, you can download my free Passion to Profit E-Book here